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Car Culture

Christopher Bruce2013-11-27 13:49:33

Citroën Opens DS World Store in Paris on Nov. 27

It is meant to present the brand in the best light possible

 
 
Slideshow
The DS World Store Paris is meant to be the brand's flagship store

CitroënCitroënCitroënFrance, 1919 > present94 models
5550 photos
11 videos
opened its DS World Paris store on November 27 as a showroom, event center and exhibition space for the DS. The flagship DS store worldwide is located in the Parisian Golden Triangle on Rue François near the Champs-Elysées. It follows the opening of the first DS World store in Shanghai in March 2013.

“In our approach to personalization, we want the DS World Paris to be on the cutting edge of the avant-garde, in tune with creative communities and breakthrough artistic experiences. We will choose and create events that echo our world and will surprise visitors with our blend of daring and know-how,” said Julien Faux, Director of DS World Paris.

The 600 square meter store has Art Deco styling and a 1956 DS19DS 19Citroën DS 19France, 1956 > present16 photos
displayed at the entrance. It is decorated in Black, Champagne and Carmine, which are considered the signature colors of the DS line. At the center of the space in a chandelier made from 900 blown glass beads. Citroën is pumping a bespoke “DS scent” into the room. It also features a store for accessories like the DS Lifestyle luggage.

For the opening, Citroën has built 15 DS3DS3DS DS3France, 2010 > present111 versions
298 photos
DS World Paris models that are inspired by the building. 

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